MEMEVERSE

“Creativity is contagious, pass it on” – Albert Einstein

Being the first Instagram accounts to revolve around the show, I had the ache to transform my audience into a community. First hand I learned art and communication has a power to motivate and change. I wanted to turn followers into makers, consumers into creators.  

I sought out the voiceless from around the world, forming a group of meme accounts based on individual characters of the show – the Memeverse. I led and onboarded members through the platform, and soon we became a collaborative support network. In sharing ideas, we would always encourage each other and bring diverse outlooks to the table. There are over 20 passionate members, and countless other fan-pages that have been inspired by us.

Together, the Memeverse fueled an expansive and engaged fandom, interaction from the show’s cast and crew becoming routine. On top of the makers ourselves, our consistent content allowed for everyone in the community to have a voice.

POST IMPRESSIONS

Here is the account of an accomplished creator and close friend, the first addition to the diverse Memeverse family. He is from the UK, and of course loves the show. He was unsure at first about making a page of his own, but I believed in him and guided him. With steady work and experimentation he soon made remarkable growth and strides towards his goals – just as the proceeding members and I have. After all, as a team we achieve together.

I saw a real metamorphosis happen. Beforehand, he struggled to make friends and fit in… but as he became heard, he started living his life to the fullest on and offline. This happened with everyone to an extent and even people I’ve supported in other shared interest communities.

DISCORD SERVER

Along with organizing events like “The Boys Week,” which had a different theme everyday the whole community could share about, another example of the group’s dedication to growing the show’s fanbase was running a server on a separate platform (Discord). I created the server, and coordinated the channels, roles, and various baseline systems/mods/bots/etc. The other members helped admin and improve the server, so extra passionate fans of the show could partake in group-chats, games, voice/music channels, watch parties, meme competitions, and more – All in a friendly, creative environment.